Moz

Rating: 4.6/5

User Satisfaction: 90.3%

Moz is a platform that provides SEO analytics, keyword research, and link tracking tools for marketers and SEO professionals to improve website rankings and visibility.

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Moz is a suite of SEO tools built to help businesses improve their online search visibility. It combines keyword research, link analysis, rank tracking, and technical site auditing in one place.

SEO teams, marketers, and website owners use Moz to identify ranking opportunities, monitor competitors, and fix site issues that hurt organic performance. It helps save time by turning complex SEO data into actionable insights, especially for teams managing multiple sites or campaigns.

Moz Pro includes tools like Keyword Explorer for keyword research, Site Crawl for technical audits, and Link Explorer for backlink tracking. It also features rank tracking and on-page optimization recommendations. Users can integrate MozBar (a browser extension) for quick SEO insights while browsing.

Details

Tool Launch / Founded Date

2004-01-01

Best for

SEO professionals, digital marketers, agencies, and content teams

Access Type

Freemium and Paid Subscription

Licensing Model

Proprietary software; commercial use of data allowed

Feature

Keyword Explorer with SERP analysis and keyword difficulty scoring
Rank Tracker for daily position monitoring
Link Explorer for backlink quality and domain authority metrics
Site Crawl to detect and fix technical SEO issues
MozBar Chrome extension for instant on-page metrics
Competitor analysis with historical ranking data
Custom reports and automated insights
Local SEO tracking via Moz Local integration

Pricing Tables

Standard

$99/month

5 campaigns
300 keyword rankings
250,000 crawled pages per month
Basic reports and analytics

Medium

$179/month

10 campaigns
1,500 keyword rankings
500,000 crawled pages
Advanced keyword metrics

Large

$299/month

25 campaigns
3,000 keyword rankings
1.25M crawled pages
API access and higher limits

Analytics

Traffic Analysis

Domain Rating
91

Organic Traffic
1087538

Majority Users
United States

Visits Over Time

No visit data found.

Traffic Sources

No traffic data found.

Last Update Date: 2025-11-12

FAQ

Can I use Moz for free? ▼

Yes, Moz offers a limited free version with restricted access to Keyword Explorer and Link Explorer data.

Does Moz provide local SEO tools? ▼

Yes, Moz Local helps manage local listings, reviews, and business visibility across directories.

Can I integrate Moz data into other apps? ▼

Yes, via the Moz API, which supports access to metrics like Domain Authority and backlink data.

How often does Moz update ranking data? ▼

Rank tracking updates daily on paid plans.

Is Moz suitable for agencies? ▼

Yes. Medium and higher plans support multiple campaigns, reports, and API integration for client work.

Does Moz train on user data? ▼

No. User-generated project data and analytics are private and not used for model training.

What support options are available? ▼

Email and help center support for all users; priority support on higher plans.

Moz

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Overview

Details

Tool Launch / Founded Date

Best for

Access Type

Licensing Model

Feature

Pricing Tables

Analytics

Traffic Analysis

Visits Over Time

Traffic Sources

FAQ

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