Wix eCommerce is the eCommerce-specific offering of the website builder Wix. It’s a SaaS platform that provides you a hosted store: drag-&-drop design, product catalog, checkout, payments, fulfillment and marketing all in one.
If you want to sell products online without dealing with hosting, separate store apps and scattered integrations, Wix eCommerce gives you a unified setup. It’s especially appealing for solo founders, small brands or in-house teams that need visual control and moderate scale. You get time savings (no self-hosting), design flexibility (templates + editor) and built-in commerce features (checkout, payments, shipping).
You pick a template, customize your storefront via the editor, add your products (physical, digital, subscriptions, dropship or print-on-demand), set up payment methods and shipping rules, and then manage orders, marketing and analytics from the Wix dashboard. The system supports inventory, automation (e.g., abandoned cart workflows) and multi-channel selling.
