Brand24 is a cloud-based media-monitoring and social-listening platform that tracks public mentions of your brand, keywords, competitors, or topics — across social media, news sites, blogs, forums, video platforms, podcasts, review sites, and more.
It helps you stay on top of what people are saying about your brand (or industry) in real time — so you can react quickly to customer feedback, manage reputation, track the impact of marketing campaigns, and monitor competitor activity. That’s especially useful if you care about brand perception, want early warning on PR issues, or need data-driven insight on how your content or campaigns are performing.
You create a “project” in Brand24, add the keywords or brand names you want to track, and the system crawls 25+ million online public sources continuously. It uses AI / NLP to surface mentions, analyze sentiment (positive/negative/neutral), identify influencers, track reach and engagement metrics (likes, shares, comments), and generate reports.
