Muck Rack

Keyhole

Rating: 4.2/5
User Satisfaction: 86%
Keyhole is a tool that tracks social media conversations and influencer activity for marketers so they can measure performance, monitor campaigns, and report results faster.

Overview

Keyhole is a social media analytics and monitoring platform built for brands, agencies, and marketers who need real-time insights into campaigns, influencers, and online conversations. It pulls data from major social networks and presents trends, sentiment, and performance metrics in one dashboard.

If you run campaigns, manage influencers, or track brand health, you need reliable data without spending hours pulling reports. Keyhole helps you see what content works, how your brand is talked about, which influencers drive engagement, and whether your campaigns are performing. It reduces time spent on manual reporting and gives clearer, faster visibility into ROI.

Keyhole monitors keywords, hashtags, accounts, and campaigns across social networks like Instagram, TikTok, X (Twitter), Facebook, YouTube, and blogs/news. It provides dashboards for sentiment, reach, impressions, competitor benchmarking, and influencer tracking.
You also get automated reports, influencer search/verification, and historical data options.

Details

Tool Launch / Founded Date

2013-01-01

Best for

Marketing teams, agencies, social media managers, PR teams, influencer managers

Access Type

Paid subscription (multi-tier plans)

Licensing Model

Proprietary platform; users retain rights to their own data and exported reports.

Feature

  • Real-time monitoring of hashtags, keywords, and social media mentions 
  • Influencer discovery and performance analysis 
  • Competitor benchmarking across platforms 
  • Automated campaign and brand sentiment reports 
  • Dashboards for reach, impressions, engagement, and content analysis 
  • Historical data access for long-term insights 
  • Social listening alerts for spikes or negative sentiment 
  • Team collaboration and multi-profile management 
  • Exportable PDFs and shareable live dashboards 
  • Track owned accounts across Instagram, TikTok, Facebook, X, and YouTube

Pricing Tables

Basic
$79/month
  • For individuals 
  • Limited social listening 
  • Limited influencer tracking 
  • Basic dashboards & reporting 
  • Smaller keyword/hashtag quotas
Plus
Starting at $239/month (billed annually)
  • Full social listening suite 
  • Multiple accounts & campaigns 
  • Influencer analytics 
  • Competitor tracking 
  • More historical data 
  • More keyword volume
Pro
Starting at $599/month
  • Larger data limits for campaigns 
  • Advanced analytics & reporting 
  • More users 
  • Brand health dashboards 
  • Priority support 
  • Deeper historical data
Enterprise
Custom pricing
  • For agencies and large brands 
  • Unlimited tracking volumes 
  • Dedicated support 
  • Custom dashboards & reporting 
  • White-label reports
    (“Contact sales”)

Analytics

Traffic Analysis

Domain Rating
77
Organic Traffic
6K
Majority Users
United States

Visits Over Time

No visit data found.

Traffic Sources

No traffic data found.

Last Update Date: 2025-12-03

FAQ

What platforms does Keyhole track?
Keyhole tracks Instagram, TikTok, Facebook, YouTube, X/Twitter, plus blogs and news sites. Coverage varies by API access, but major networks are supported.
Can I use Keyhole to find influencers?
Yes. It includes influencer search, performance verification, and campaign tracking. It’s not as extensive as influencer-only platforms, but enough for most marketing teams.
How accurate is the sentiment analysis?
Sentiment is machine-scored and generally reliable, but context-heavy or sarcastic content can be misclassified. Most users treat sentiment as directional, not absolute.
Does Keyhole offer historical data?
Yes, but the depth depends on your plan. Lower-tier plans have limited historical access; higher tiers offer deeper archives.
Can I export reports?
You can export PDF reports, spreadsheets, or share live dashboards with clients or teams.
Does Keyhole use my data to train AI models?
Keyhole uses only publicly available social data and does not claim to train models on private customer content.
What do higher-tier plans add?
More tracked keywords, more accounts, deeper historical data, team access, advanced dashboards, and priority support.

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