Serpstat is a cloud-based SEO platform that combines multiple SEO and search-marketing tools — keyword research, rank tracking, backlink analysis, technical site audit, and competitor research. It’s designed to replace juggling multiple specialized tools with one unified workflow.
If you manage a website — whether a small blog, an e-commerce store, or a business site — you need to track SEO performance, benchmark against competitors, and catch technical issues. Serpstat lets you do all of that from one dashboard. That saves time, helps you make data-driven SEO decisions (which keywords to target, what issues to fix, which links to build), and can boost your organic visibility without switching tools.
You connect your site(s) and use Serpstat’s modules:
- Keyword Research — find keywords (organic/paid), volume, difficulty, competitor keyword gaps.
- Rank Tracking — monitor keyword positions over time for desktop/mobile, across regions (230+ supported), track competitors too.
- Backlink & Competitor Analysis — see who links to you and to them, find backlink opportunities, compare domains.
- Site Audit / Technical SEO — crawl your site to detect SEO issues (broken links, on-page errors, site speed, meta tags, etc.) and generate actionable reports
- Reporting & Exports / API & Integrations — create reports, export data, use API for custom workflows or integrations.
