Heka is an AI-driven revenue analytics and attribution platform built for B2B SaaS companies. It unifies marketing, sales, and product data into a single view so teams can see what actually drives pipeline and revenue.
Most B2B teams struggle to connect spend to outcomes. Channel reports live in silos, attribution models are shallow, and leadership lacks confidence in the numbers. Heka helps revenue, marketing, and growth teams understand which campaigns, accounts, and touchpoints influence deals—so budgets are easier to justify and optimize.
It’s especially valuable for SaaS companies with longer sales cycles, multiple channels, and CRM-heavy workflows.
Heka connects to tools like CRM systems, ad platforms, and marketing automation tools. It uses AI models to analyze touchpoints across the buyer journey and map them to pipeline and closed revenue. The platform then surfaces attribution views, funnel metrics, and account-level insights through dashboards.
