Clearbit is a B2B intelligence platform that enriches your lead, contact and account data with firmographic, technographic, demographic and intent attributes. It also helps identify anonymous website traffic (i.e., which companies are visiting) and integrates this data into your CRM/MAP/stack.
If you’re operating a GTM team (sales, marketing, biz-ops) you know data quality matters for segmentation, prioritization and personalization. Clearbit helps you reduce “unknowns” in your database (missing job titles, company size, tech stack, etc), score leads more accurately, and engage “hidden” browsing companies that didn’t fill in a form. This can improve conversion rates, better allocate reps, and uncover “dark” pipeline.
Behind the scenes Clearbit aggregates over 250 public & private data sources, applies machine-learning and human QA to standardize and verify data. You connect via API/webhooks or use built-in integrations into your CRM/MAP. When a new lead comes in you can automatically enrich fields (company size, tech stack, revenue, seniority, etc). You can also install a visitor-identify script to map anonymous IP traffic to company profiles (Reveal).
