Copper CRM is a cloud-based Customer Relationship Management (CRM) software designed especially for businesses that use Google Workspace (Gmail, Calendar, Drive, etc.). Rather than requiring a standalone CRM — with separate login, data-entry chores, and tab-switching — Copper lives as part of your existing Google workflow, letting you manage contacts, deals, tasks, and communications directly from Gmail or Calendar.
If your team already lives inside Google Workspace, Copper can dramatically reduce friction: no separate data-entry, fewer tabs, automatic tracking of emails and meetings, and faster onboarding. That means less time fiddling with CRM overhead and more focus on real customer relationships. For small-to-medium teams (think agencies, services firms, consultancies, SMB SaaS, etc.) this can be a huge productivity boost.
Once connected to your Google Workspace account, Copper overlays itself in Gmail and Calendar (via a side bar or extension). It automatically links emails and events to CRM records, logs interactions, and lets you manage pipelines, tasks, and contacts without leaving your inbox. You can also use built-in templates, automation rules (e.g. follow-ups, drip campaigns), contact enrichment, custom reports, and integrations (natively or through connectors like Zapier) to streamline sales workflows.
