Empower is a personal finance and wealth management platform that combines free money-tracking tools with optional paid investment advisory services. It’s best known for its robust net worth tracking, retirement planning, and investment analysis features.
You can use Empower purely as a dashboard—similar to a high-end Mint replacement—or upgrade to managed portfolios with access to licensed financial advisors.
Empower shines if you want a complete picture of your finances in one place. It’s especially useful for professionals and households with investments spread across multiple accounts. The free tools alone are strong enough to replace basic budgeting apps, while the paid service appeals to users who want hands-on portfolio management without going to a traditional wealth firm.
You link your financial accounts (banking, credit cards, loans, brokerage, retirement). Empower automatically syncs balances and transactions to calculate net worth, cash flow, fees, asset allocation, and long-term projections.
For paid users, assets are managed through diversified portfolios with tax optimization and ongoing rebalancing. Watch out for advisor outreach: free users may receive calls or emails offering the paid service. There’s no obligation, but it’s persistent.
