Hotjar is a behavior analytics and user feedback platform. It lets you see how real users interact with your website through heatmaps, session recordings, surveys, and feedback widgets. Instead of guessing why users drop off, you can actually watch and ask them.
Analytics tools tell you what happened. Hotjar helps you understand why. Product teams use it to uncover UX friction. Marketers use it to optimize landing pages and funnels. Founders and growth teams use it to validate changes before shipping more work. It’s especially valuable when conversion rates stall and dashboards stop giving answers.
You install a tracking script on your site. Hotjar then:
- Records anonymized user sessions
- Aggregates clicks, scrolls, and attention into heatmaps
- Collects direct user input via surveys and feedback widgets
