Can I use SpyFu data commercially (for client reports)?
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Yes — you can use your generated reports and exports for your own campaigns and client work. Higher plans even support white-label reporting. One should check the terms to confirm any reselling restrictions.
How many keywords can I track or export?
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It depends on your plan. For example the Basic plan allows ~5,000 weekly tracked keywords; exports are limited (10k rows). Increasingly higher plans provide unlimited searches but still some export or tracking caps.
Can I edit or customise the data that comes out?
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Yes — you can export data (like keyword lists, competitor data) to CSV, manipulate it externally. Reports can be branded (in higher plans). However the core underlying data is generated by SpyFu — you cannot directly edit their internal estimates.
Does it integrate with other tools (Google Analytics, Ads, etc.)?
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SpyFu supports integration via its API for higher-tier plans. While there is mention of Google Ads, Analytics etc in commentary, you’ll want to check current capabilities for your plan.
Is my data safe? Do they use my uploaded data to train models?
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There’s no public indication that SpyFu uses your uploaded data for training accessible models. Their database is built via web-scraping and modelling. But you should review their privacy policy for specifics on how your account data is treated.
What’s the biggest upgrade in the top tier vs starter plan?
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Upgrading generally gives you larger export volumes, more tracked keywords, API access, unlimited searches/exports, white-label reports and possibly more user seats (for agencies).
How accurate is the data (keyword volume, ad spend)?
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The data is good for directional insights and competitive intelligence — many users find it quite valuable. However it remains approximated (estimated) data; for real-time, exact internal data you may still rely on your own analytics.
