Wordtracker is a web-based keyword research platform. It lets you discover the search terms (“keywords”) real people use — long-tail phrases, related queries, and niche terms — and helps you understand which ones offer good chances to rank or convert.
SEO and content marketing often fail because you guess what people search for. Wordtracker replaces guesswork with data: you see actual keyword volume, competition, and “keyword effectiveness,” so you can pick terms that give you the best chance to attract visitors. For small businesses, content creators, or agencies wanting to grow organic traffic and avoid wasted effort — Wordtracker gives a more driven, data-informed foundation.
You enter a seed keyword (or domain), and Wordtracker returns lists of related keywords, metrics like search volume, competition, and a proprietary score (Keyword Effectiveness Index or KEI). You can also inspect domains to see which keywords they rank for — useful for competitive research. Results are easy to filter, save to lists/projects, and export for use in content planning.
Watch-outs: the free version / low-tier plans limit the number of keyword results per search (e.g. 1,000 or 2,000 max) and the number of territories or competitor domains you can analyze. For large or global campaigns you may hit those caps and need a higher plan.
