Zapier is a no-code automation platform that connects thousands of SaaS apps. It lets you build automated workflows (“Zaps”) triggered by events in one tool and executed in another. You can chain multiple steps, add filters, enrich data, and run logic without touching code.
Most teams waste hours each week copying data between apps, updating spreadsheets, notifying teammates, and handling repetitive admin work. Zapier removes those manual steps. It’s valuable for small teams that don’t have engineering resources, and for larger companies that need fast, reliable automation alongside internal tools.
You pick a trigger (e.g., “New lead in HubSpot”), choose actions across other apps, and Zapier runs the workflow in the background. More advanced features include multi-step Zaps, branching logic, scheduled automations, AI actions, data formatting, and webhooks for custom apps.
