BuzzSumo is a cloud-based research tool for content marketing and social media teams. It gives you data on what content is getting traction (shares, engagement, backlinks), what topics/keywords are hot, who the influential authors or creators are in your niche, and how your competitors’ content is performing.
If you’re responsible for creating content (blog posts, social posts, outreach), you need to pick topics that will engage and perform. BuzzSumo helps you see what’s already doing well, so you can build on that rather than guessing. It also helps with trend spotting, influencer outreach, and brand/mention monitoring — all useful for content strategy, PR, SEO and social media. For teams that care about content performance and working efficiently, it adds visibility and insight.
You log into the web app. You enter a topic, keyword, domain or URL and you’ll get back data such as how many times articles were shared on social networks, how many backlinks, what formats/articles drive engagement. You can also scan influencers by topic, track your mentions or your competitors’ content, set alerts when something changes, export data, and integrate with other systems via an API. On higher tiers you get deeper historical data, more seats/users, more alerts, more exports
