Drift is a conversational marketing and sales platform that helps businesses engage website visitors in real time through AI-powered chatbots, live chat, and messaging. It’s commonly used by B2B companies to turn anonymous web traffic into qualified leads and booked meetings.
Many businesses struggle with slow lead follow-up and low conversion from website interest. Drift addresses this by automating immediate, contextual conversations that qualify intent, capture contact info, and route high-value leads to sales teams faster. This can shorten sales cycles and improve conversion rates — especially for SaaS and enterprise revenue teams.
Drift embeds AI chat agents and live chat widgets on your website. These bots use natural language understanding to engage visitors, answer questions, qualify leads, and offer calls or demos. It integrates with CRM and sales stack tools to sync lead data and help automate workflows. Setup typically involves connecting Drift to your site and CRM, then customizing your chat flows and qualification logic.
