Heap is a product analytics platform that tracks user interactions automatically across web and mobile apps. Instead of defining events ahead of time, Heap records everything and lets you decide what matters later.
Traditional analytics tools slow teams down because you have to plan, instrument, and redeploy every time you want new data. Heap removes that friction. Product managers, growth teams, and UX researchers can answer questions instantly, debug funnels, and understand real user behavior without engineering help.
It’s especially valuable for fast-moving teams that don’t want analytics to bottleneck experiments or releases.
Heap installs a lightweight snippet (or mobile SDK) that auto-captures clicks, page views, form interactions, and custom events. You then label and define events retroactively inside the UI.
