LeadSquared is a cloud-based customer acquisition platform that combines lead generation, marketing automation, and CRM for sales and service teams. It captures leads from digital channels, scores and routes them automatically, and helps teams nurture and convert those leads efficiently.
Businesses struggle with manual lead collection and follow-up. LeadSquared centralizes all inbound leads — from websites, campaigns, ads, and events — and automates workflows so sales and marketing stay aligned and respond faster to prospects. This can reduce response times and improve conversions.
LeadSquared captures leads from your campaigns or website, scores them based on behavior, and automates follow-ups and routing to the right reps. It includes dashboards and analytics for tracking performance, tools for lead nurturing (email, SMS, workflows), and integrations with other platforms in your tech stack.
